gregorygarver.com

mss · Joined: 11 Feb 2006 Posts: 2

We are a startup posting looking to advertise and we are paying per CPM. What can we expect on average, for a click through rate from the banner ad? Its a top banner on the home page.Please do not respond about trying to get us to advertise on your site. Thank you for your help!

brizzielady · Joined: 26 Nov 2004 Posts: 2

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TiffanyG · Joined: 27 Mar 2005 Posts: 5

Banners these days are overlooked by most people. They see them but will not usually click. The impressions are say you get 25000 views of you ad. The click thru rate that I have found is around .001%. If this seems low it is reality. Sorry:(Bob Laibachwww.gogreedy.com

21MCANADA · Joined: 31 Oct 2005 Posts: 2

I will advise you to affiliate with a merchant instant of relying on pay per click. visit linkshare.com for that.-------------------------------Optimize your site http://soulofusa.comDomain FAQ for reading.http://soulofusa.com/_wsn/page3.htmlIts daily updated.

yuliyasa2003 · Joined: 25 May 2007 Posts: 6

Yes, 'banner blindness' is here to stay, but it doesn't mean there's no value to this type of advertising - as with anything in this area, it comes down to the cost/benefit and ROI. Shoot for aggressively pushing down the CPM on your ad buy, carefully monitor the traffic that comes through, and make sure you're capturing the rate at which that traffic converts on your site.As far as clickthrough rates, you're going to see a huge amount of variability depending on the site with which you're advertising - factors like the relevance to your offer, placement within their site, and your creative are all going to influence CTR. All that being said, a really well performing banner ad is likely to see something in the range of 0.1%-0.3% CTR (but again, you could see wide swings around that range depending on those factors).

MrElf · Joined: 11 May 2005 Posts: 6

Typically, you'll see click-through rates hovering around 0.1% and 0.2% for gif and jpg image ads. Typically higher for flash based advertising and video.

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onzhtujhkib · Joined: 04 Dec 2011 Posts: 47 Location: United States

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onzhtujhkib · Joined: 04 Dec 2011 Posts: 47 Location: United States

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onzhtujhkib · Joined: 04 Dec 2011 Posts: 47 Location: United States

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