gregorygarver.com

[PIStaker]

This includes ads, postcards and whatever else they use to generate leads (i.e buyers or sellers).

[Kimie]

You'd be hard pressed to find an average figure, because it varies by agent, office, area (local, regional, national, etc.), and so on.However, I have seen some people use 10% of all income towards marketing.

[Tom]

The "Mega Agents" at least 10% of GROSS, not net.I always plow back 10% of my commission into advertising.It's important NOT to go off and do another kind of advertising when you get a big check.If my sale was a result of the internet, 10% goes back into my web site.If the sale was a result of a referral, 10% goes into my referral business, etc.I see too many agents make the mistake of getting a sale from one source, and instead of spending more money on the source of advertising that got them the business, they'll try a form of advertising that is totally unrelated to where they received their source of income.Makes no sense, but I see it all the time.Terry S.http://www.Welcome2Arizona.com