San Francisco Real Estate: “The Scoop”

Second Listing Proposal Agenda

1. Preparation

• Anticipate objections to every page
• Listing Agreement
• Sample marketing package

2. Introduction and Rapport

·        Segue and restate what we’ve done and why

·        Connecting back to the First meeting and momentum.

3.  Present proposal
   • ground rules
   • don’t read
   • get responses
   • Every 2^nd has a theme
   • Let them interrupt you but don’t interrupt them
   • Expect the unexpected
   • Summarize and conclusion about each section
   • Pricing First or last
   • Analysis of Income and expenses
   • Price and terms
   • Rents Comps
   • Sales Comps- inside story
   • Net proceeds and up leg scenarios
   • Track Record/Resume
   • Marketing Plan

      OR

·    Rent Comps

·    Sales Comps

·    Analysis of income and expenses

·   Price and Terms

·    Net proceeds and up leg scenario

·    Track Record/ Resume

·    Marketing Plan

4.    Negotiate and go over Listing Agreement
5.    Explain what will happen